"You're the Google Ads partner we've been looking for!"
"We didn't realize how many leaking buckets we had. Thank you!"
"Our Google Ads outperform Meta Ads. That's incredible!"
"We didn't realize how many leaking buckets we had. Thank you!"
"Our Google Ads outperform Meta Ads. That's incredible!"
"We didn't realize how many leaking buckets we had. Thank you!"
For DTC brands spending €15K+/Month
A Google Ads System
Built Around Profit
Not Dependency
We rebuild your account into a profit-first system your team can run with confidence.
Our approach
A different way to run Google Ads
Most brands don’t struggle because of effort or spend. They struggle because decisions are made without a clear structure connecting data, business goals, and execution.
Structure before scale
Scaling fails when structure and tracking are treated as afterthoughts. If the system isn’t stable, growth only amplifies problems.
Decisions need trusted data
Optimization only works when the numbers are reliable. If the data isn’t trusted, every decision becomes a risk.
Business goals come first
Google Ads works best when planned around revenue targets, margins, and capacity. Metrics matter less than how ads support the business.
Ads don’t live in isolation
Landing pages, offers, and economics shape performance as much as campaigns do. Treating ads as a closed system limits growth.
Scaling needs guardrails
Budgets shouldn’t grow on instinct. Guardrails turn scaling into a controlled process instead of a gamble.
Systems beat heroics
Sustainable growth doesn’t come from heroic effort. It comes from systems that work even when people change.
System results
What DTC brands achieved after rebuilding their system
See how rebuilding their system unlocked clarity, stability, and scalable growth.
Case study #1
How a full system rebuild lifted ROAS to 5.25 and drove €402k in revenue
Before Clicky Climbers
Before working with us, the brand was running Google Ads without reliable tracking or meaningful performance insights. Campaigns were poorly structured and decisions were made with broken data. With Shopping Ads unavailable in Slovenia, their strategy lacked the foundation for efficient scale. Despite strong products, the account couldn't grow sustainably. ROAS was stuck at 3.47.
Ad spend
€61,349.46
Revenue
€212,893.06
ROAS
3.47
With Clicky Climbers
With a clean structure, accurate tracking and a new strategy, the brand exceeded its ROAS target and finished the collaboration period at 5.25 ROAS. Revenue grew to €402k and the team gained the skills to run the system independently. They also gained the confidence to expand into Germany immediately afterward. With occasional strategic calls along the way, the system has delivered €770,280.67 in revenue at 5.63 ROAS to date.
Ad spend
€76,633.53
Revenue
€402,241.62
ROAS
5.25
Case study #2 • Gardening tools
How building a new Google Ads system delivered €118k at 14 ROAS
Before Clicky Climbers
This established brand had strong demand, a loyal audience, and proven results on Meta, SEO, and organic YouTube, but no Google Ads system in place. Tracking wasn’t set up, the account didn’t exist yet, and they needed a structure that could capture seasonal demand without sacrificing ROAS.
❌ No Google Ads system
❌ Strong demand, no capture
❌ Seasonal brand volatility
Results with Clicky Climbers
We built their Google Ads system from the ground up, set up accurate tracking, and created a modern account structure aligned with their full performance ecosystem. The result was €118k in revenue on €8.4k spend and a reliable new growth channel that continues to perform even outside peak seasonal periods.
✅ Ad spend = €8,443.79
✅ Revenue = €118,344.25
✅ ROAS = 14
Case study #3 • Home & Garden
The Exact Strategies We Used To Achieve 3x ROAS for Funtrade
Before Clicky Climbers
Cloudsharks was spending minimally on Google ads at about $800 a month when they initially came to us. They were concerned because of competitor knock-offs flooding the search results.
❌ Ad spend = $800
❌ Revenue = $9.24k
❌ CPA = $3.73
Results with Clicky Climbers
Cloudsharks was spending minimally on Google ads at about $800 a month when they initially came to us. They were concerned because of competitor knock-offs flooding the search results.
✅ Ad spend = €100.000
✅ Revenue = €300.000
✅ ROAS = 3
Begin the ascent
Are your ads ready for the ascent?
Get clarity on leaks, structure, margins, and what's blocking profitable scale.
A better way
Why most agencies struggle to scale DTC brands and how our system solves it
DTC growth isn’t random when the system is designed for profit.
What most agencies do
Optimize around ROAS instead of contribution margin
Add more campaigns instead of rebuilding the system
Patch issues inside Google Ads instead of fixing foundations
Scale by feel, not by modeling or guardrails
React to problems instead of diagnosing root causes
How we drive profit
Margin Map™ defines profitable growth, not ROAS
A clean, efficient system structure outperforms campaign volume
Foundation Basecamp™ fixes root issues before any scaling
Profit Altimeter™ sets clear rules for stable, predictable scaling
Elevation Sprints™ surface hidden leaks and unlock scalable gains
How it works
The 3-phase profit Ascent System™
A clear system that fixes the foundation, reveals your margins, and gives your team confidence to scale.
Foundation Basecamp™
Fix the core. We clean your structure, data, tracking, and settings so your system is stable and ready for growth.
Margin Map™
Reveal where profit comes from. We map margin, unit economics, and scaling thresholds so every decision is guided by contribution.
Profit Altimeter™
Scale with confidence. Clear rules show your team when to scale, when to hold, and how to stay profitable at every level.
Meet Mitja
The strategist behind the Profit Ascent System™
Hey, I'm Mitja Drame, founder of Clicky Climbers. With 17+ years across digital marketing, analytics and performance, I build profit-first Google Ads systems that your internal team can run with confidence.
I've managed seven-figure ad spend, driven millions in revenue for clients, and generated tens of thousands of leads through paid media. This experience allows me to see Google Ads as part of the full business system, not just a traffic channel.
I stay directly involved in every strategy and system rebuild. Brands work with me for years because they get clarity, honest guidance and a system that performs long after the rebuild is done.
If you're looking for someone to push buttons, I'm not the right fit. If you're ready to build a durable profit system, let's talk.
Best fit
Are we the right Google Ads partner for you?
We are selective for a reason. The system works best for brands with stable demand and the resources to scale profit-first.
Who we don’t work with
❌ Spending less than €15K/month on ads
❌ Teams looking for fast wins without fixing foundations
❌ Teams that expect set-and-forget management
❌ Brands that avoid tracking, testing and proper data
❌ Teams that focus only on ROAS without margin clarity
❌ Early-stage brands without proof of concept or stable demand
Who we work with
✅ Brands spending €15K+/month on Google Ads
✅ Teams focused on long-term profitable growth
✅ Operators who value data, structure and ongoing improvement
✅ Brands willing to fix tracking and foundations before scaling
✅ Teams that want a strategic partner, not a task executor
✅ Brands with steady revenue looking for stable scalable growth
Client perspectives
What it’s like to work with us
Different projects, same principle: clear thinking, reliable execution, and systems that continue to work beyond the engagement.
"Mitja knows Google Ads inside out, but what sets him apart is how he thinks. He asks the right questions, ties decisions back to profit, and avoids chasing shiny tactics. Strong on tracking and execution, he builds systems that keep performing as conditions change."
"Mitja rebuilt our Google Ads from the ground up. ROAS went from 3.47 to 5.25, and we made €402k in revenue during our collaboration. The system he built kept running after we parted ways. To date, it has delivered €772k in revenue at 5.63 ROAS. If you want Google Ads built to last, call Mitja."
"My Google Ads knowledge had real gaps across search, YouTube and strategy overall. Working with Mitja taught me what actually makes a campaign successful and profitable. The sessions were so inspiring and impactful I wished they never ended. I now know what works and what doesn't and I have the confidence to help serious businesses actually scale with advertising. Mitja will take you from square zero to expert level. He's very smart and intelligent, has a good heart and I definitely recommend him to anyone who wants strong results with Google Ads."
"I worked with Mitja on Google Ads and advertising for our online shop. He handled the pre-liminary analysis and ongoing process of advertising as a trustful professional. He presented a thorough strategic plan, educate us on vital online marketing points and provide up-to-date reports, but most importantly helped us to reach our goal. I’d totally recommend Mitja to anyone looking for an online advertising specialist!"
"I needed more advertising for my services, which I agreed with Mitja from Clicky Climbers. Over the months, we set up various advertising campaigns. What impressed me about him was that he really managed communication effectively, responded to emails immediately, provided a preview of the campaigns for approval, and was also extremely organized and very friendly. I wholeheartedly recommend Clicky Climbers to anyone deciding who to hire for advertising."
"What is said, it's done. Usually even sooner than agreed. Clicky Climbers helps you unlock the full potential of your project that you didn't even know was there."
Client perspectives
What it’s like to work with us
Different projects, same principle: clear thinking, reliable execution, and systems that continue to work beyond the engagement.
"Mitja knows Google Ads inside out, but what sets him apart is how he thinks. He asks the right questions, ties decisions back to profit, and avoids chasing shiny tactics. Strong on tracking and execution, he builds systems that keep performing as conditions change."
"Mitja rebuilt our Google Ads from the ground up. ROAS went from 3.47 to 5.25, and we made €402k in revenue during our collaboration. The system he built kept running after we parted ways. To date, it has delivered €772k in revenue at 5.63 ROAS. If you want Google Ads built to last, call Mitja."
"My Google Ads knowledge had real gaps across search, YouTube and strategy overall. Working with Mitja taught me what actually makes a campaign successful and profitable. The sessions were so inspiring and impactful I wished they never ended. I now know what works and what doesn't and I have the confidence to help serious businesses actually scale with advertising. Mitja will take you from square zero to expert level. He's very smart and intelligent, has a good heart and I definitely recommend him to anyone who wants strong results with Google Ads."
"I worked with Mitja on Google Ads and advertising for our online shop. He handled the pre-liminary analysis and ongoing process of advertising as a trustful professional. He presented a thorough strategic plan, educate us on vital online marketing points and provide up-to-date reports, but most importantly helped us to reach our goal. I’d totally recommend Mitja to anyone looking for an online advertising specialist!"
"I needed more advertising for my services, which I agreed with Mitja from Clicky Climbers. Over the months, we set up various advertising campaigns. What impressed me about him was that he really managed communication effectively, responded to emails immediately, provided a preview of the campaigns for approval, and was also extremely organized and very friendly. I wholeheartedly recommend Clicky Climbers to anyone deciding who to hire for advertising."
"What is said, it's done. Usually even sooner than agreed. Clicky Climbers helps you unlock the full potential of your project that you didn't even know was there."
FAQ
Common questions from brands we work with
If something is unclear, reach out. We aim to make every step simple and transparent.
What do you need from us before you start the rebuild?
We start with clarity. We need access, your goals and an honest view of your margins. After that we guide the process step-by-step so there is no confusion or extra work on your side.
Our Google Ads account has been through a lot of changes and agencies. Is that a problem?
Most accounts we rebuild have been through several setups, strategies and hands. That’s normal. We treat the current state of the account as a starting point. The system is designed to fix structure, tracking and margins, regardless of how the account was previously managed.
Do you work with brands that already have a marketing lead or buyer?
Yes. Many partnerships work with a marketing lead or buyer. In those cases we bring structure and strategy and your team handles what they prefer. If you do not have a team we manage more of the work and keep the system simple to run.
How long does it take to see improvements?
The timeline depends on the state of the account and the market. Most brands feel clarity and stability early in the process. Growth follows once the foundation is fixed and the system runs clean.
How do we know if we are a good fit?
If you have steady demand, a clear offer and spend at least ten thousand euro each month on Google Ads, the system will work for you. We confirm the details on the call.
What happens after the system is rebuilt?
After the rebuild you have a clear, stable and profitable system your team can run. Some brands take it in-house. Others prefer ongoing strategic support to protect margins, refine decisions and navigate growth. For those brands we offer Growth Compass™, our long-term advisory and optimization partnership. You choose the path that makes the most sense for your team.
What makes this approach reliable long-term?
We remove randomness. The system is built on clean structure, accurate data, clear margins and simple decision rules. These elements keep performance steady even when the market shifts.
Do you offer any guarantees?
We don’t guarantee specific ROAS or revenue outcomes. Every brand and market behaves differently. What we can guarantee is senior level work, full clarity throughout the process and a system built for stable, profit driven growth. If we are not confident we can help, we tell you before you commit.
Book your call
See if the Profit Ascent System is right for your brand
This call is simple. We review your goals, understand the state of the account and confirm the fit. If it makes sense, we outline your Profit Ascent plan. No pressure. No commitment.
We open one new partnership each month to keep the work focused and hands on. If dates are unavailable, check again soon.
Performance snapshots
Inside Google Ads
Direct snapshots from Google Ads accounts, showing how structure and data translate into performance.
€772K revenue · 5.6 ROAS
€516K revenue · 3.9 ROAS
